Portfolio
Studio
Case studies, analyses and notes from the real world.
In a rush
The silliest everyday annoyance — where do I put the text I just copied? — taken with a designer’s reflex. That’s how Vakepress was born: the micro-utility that shows up on right-click, does one thing and disappears.
Words matter, and how
The first seconds on a page decide whether the client gets what you sell, or bounces. How I rewrote the okNapoli hero so the message lands at once, with no ambiguity.
Apple Landing Pages
In-depth analysis of UX/UI patterns, responsive strategies and presentation modules of Apple's Logic Pro and MacBook Neo landing pages.
okTicket Landing
Building an ultra-light B2B landing page from scratch by steering AI with meticulous prompts: from brief to Netlify-ready React/Vite/Tailwind code.
Tell me how you refund and I’ll tell you who you are
The same step, choosing how to receive a refund, on Amazon and on Temu: one gives you a nudge and asks for confirmation, the other reopens a choice you already made. Measured on the Darkometer.
Defensive UX: big companies' mistakes
Even big companies make glaring UX mistakes. The risks of skipping Defensive UX: real cases from Adobe, Apple and Microsoft, and practical fixes.
The Darkometer
Dark patterns are not all equal: there’s the prank, and there’s the machine built to make you leave money behind. A 1-to-9 scale, three zones and three guardians to measure them, and to know where to stop.
Nothing with this combination (yet).